Supporting local communities: what role for Europe's brewers?

Supporting local communities: what role for Europe’s brewers?

Although beer is a product consumed across the world, Europe's brewers have been and continue to be firmly rooted within their local communities, supporting a considerable range of small activities – from town festivals to local amateur sports clubs.

While 'big ticket' sponsorship of sporting and cultural events captures the media spotlight, the reality is that the majority of support from Europe's brewers takes place at local and regional levels.

A new report, commissioned by The Brewers of Europe, examines and put some numbers to the long tradition that Europe's brewers have of contributing to society through support, financial and otherwise, to activities in the areas of the arts, culture, innovation and science, as well as sport. The report looks at how important that involvement is to the brewing sector, event organisers and local communities.

Community involvement – working hand in hand?

The new report is the first ever attempt made to analyse and quantify the extent of the brewing sector's support to Europe's local communities.

Roundtable debate: Relevance and importance of Brewers' support

The European Parliament Beer Club, in association with the Parliament Magazine, invited Members of the European Parliament and other key stakeholders to join this discussion hosted by Sean Kelly MEP- at the launch of the new report - on the continuing importance of brewers' involvement at community level.

---

Click here to view photos from the event

---

Click here to view an online Parliament Magazine article from the event:

---

Click here to view coverage from the event in the Parliament Magazine

---

Click here to view a short video from the event

---

Presentations: Click on the speaker's name to view their presentation

Supporting Local Communities : Assessing the Contribution of Europe’s Brewers.
William Fenton, Editor, Sponsorship Ideas

Individual Case Studies
Daniela Dimitrova, Director, Association of Community Foundations in Bulgaria
Matthew Osmon, Commercial Director, International Basketball Federation (FIBA)

The Brewers’ Perspective
Pierre-Olivier Bergeron, Secretary-General, The Brewers of Europe

---