Consumer groups hit out over EU health plan

The EU will next month unveil plans to let drug firms use the media to give information about prescription-only medicines, reports the Guardian.

But the paper says that opponents argue the controversial proposals would come close to contravening the longstanding ban on companies advertising branded drugs.

The British Medical Association, Which? and Royal College of Physicians are among nine leading organisations that have written a joint letter to the European commission urging it to abandon its plan to allow direct-to-consumer information.

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